We evolve with you and your business as our services evolve.

We provide the attention and care that grows your business through our full finance service, whilst preparing you for the appropriate steps of outside investment.


Minimal viable product

Fluid business model

Angel Investors

Cash preservation


Virtual Finance Director plus light team to process Xero

R&D tax credits

No monthly accounts. Only year-end accounts

Focus on refining the business model, reforecasting and preparing for the next raise


First revenues

Tracking monthly performance

Forecasting for growth

Managing cash burn rate


Introduce month end deadlines and accounts

Use investment forecast as a monthly target

Update cash burn projections with monthly actual results

Investment metrics using finance and sales data supporting the next raise

Series A

First institutional investors and Board

Rapid growth

Financial control and accountability

Build senior team


Xero accounting and payroll teams handle larger volume

To free up founders’ time, manage bank payments and provide virtual Chief of Staff support

Support tax, share options, foreign entities

Deliver metrics required by institutional investors


Larger institutional investors

Expansion into new markets

Board more formal and structured

Planning for exit


External audit required

Investors may seek full time Finance Director (FD)

Our accounting team provide the FD with operational support

Option to retain the input of our virtual Finance Director as an NED advisor

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Why use us?

We’ll make sure that you reap the rewards of investment in a finance function. We will generally work on the principle that investment in the whole finance function equates to around 7% of your staff and subcontractor costs. We will keep you fully informed where internal recruitment creates a stepped increase in this percentage.